Optimalisasi Pemanfaatan Media Sosial untuk Meningkatkan Pemasaran Produk Olahan Ikan Di Desa Hangtuah Kabupaten Kampar Provinsi Riau

Abstract

The promotion of processed fish products can increase the marketing volume and welfare of fish processors. Hangtuah Village in Perhentian Raja District, Kampar Regency, Riau Province, is one of the most potential producers of processed fish in the regency. The potential of this product needs to be promoted through social media (ie Facebook, Instagram and Blog), because its distribution is still limited.Therefore, fish processors, fishermen's wives and girls in the village need to be trained.The aim of the service activity is to train participants so that they: (1) can understand the role of social media as a medium for the promotion of processed fish products; (2) able to create text content, photo content and video content to promote products; and (3) being able to create a social media account and promote promotional content on that social media.This activity resulted in: (1) the trainees understood the role of social media as a media to promote processed fish products; (2) participants are able to make text, photo and video content, for the promotion of processed fish products; and participants are able to create three social media accounts (Facebook, Instagram and Blog) and share the content through social media.